2024 Recap: A Year to Remember with Sunday Shades

As we wrap up an unforgettable 2024, it’s time to look back at the amazing journey we’ve shared with all of you – our fans, partners, and ambassadors. This year was packed with firsts, records, and memories that we’ll treasure for a long time to come. Let’s dive into the highlights!

4 Events, Countless Smiles

From the buzzing crowd at the OCBC Cycle Hub in May to the energetic vibes of Operation Broken Wing in August, and the inspiring runners at the Great Eastern Women’s Run in October, Sunday Shades showed up in style. The grand finale? The Standard Chartered Singapore Marathon 2024, where we launched our Max Sports Series – and wow, it sold out at the expo before the race even started. Talk about making a splash!

The Power of Partnerships

We couldn’t have done it without our incredible retail partners. A big shoutout to Thee Bold Stories at Clarke Quay and Running Lab for believing in our vision and bringing Sunday Shades closer to you. Whether you’re grabbing a pair after brunch or while shopping for your next marathon, these partnerships have made it easier than ever to check out Sunday Shades.

Breaking Records, Setting Trends

This year, we launched an unprecedented 35 new shades, including two fresh series: Junior (for the young trailblazers) and Max – Sports Series (designed for the active go-getters). Of course, we can’t forget the Everyone’s A Rockstar Classic, a special collaboration with Natalie Dau. With Natalie’s incredible 1000km run from Hatyai to Singapore, these shades became more than just eyewear; they became a symbol of resilience and bold ambition.

Fan Favourites & Instant Sellout

Who could ignore the frenzy over the Golden Dreams Flare in November? It practically vanished from the shelves. And let’s not forget crowd-favourites like the Riptide Flare, Dreamy Campfire Surge, and the cool Easygoing Day Classic. Each pair told a story, and every release had its own vibe – from adventure-ready to laidback chic.

A Heartfelt Thank You

To our ambassadors who rocked their shades with pride and to every one of you who showed up, cheered us on, or snagged a pair (or three) – you’re the heartbeat of Sunday Shades. We see you, we appreciate you, and we’re so thankful for your unwavering support.

What’s Next?

We’ll keep it cheeky and leave you with this: 2025 is going to be even bigger. Expect new shades, bold collaborations, and maybe even a surprise or two (hint: think outside the box). Stick around because the adventure is just getting started!

#SundayShadesVibes #SupportLocal